Episode 2: A website in 20 minutes, a content workflow that runs itself, and why perfect prompts don't exist
Two non-technical marketers figuring out Claude Code live.
Happy to report that episode 2 went a lot smoother than the pilot. We figured out how to actually stream live on LinkedIn, we had fewer tangents, and we actually accomplished everything we said we would. Growth!
We DID have a few technical hiccups. Claude decided to stop responding mid-build, Bojana’s dog Aura slapped her a few times, and Claude wrote “No fluff. Just shipping” for our website copy, which made me want to throw my laptop out the window.
But here’s what actually happened this episode.
We built an entire website in about 20 minutes
We went from a moodboard and a few images to a fully functional website with email capture connected to our Substack, a blog section, and a “Meet the Girls” bio page. We created the design and built the website through Claude Code.
Sneak peek into our moodboard I spent waaay too much time on:
Here’s what I did before even opening Claude:
I prepared a folder with our mood board, brand colors, fonts, photos of both of us, and some previous promo materials. That prep is everything. If you give AI zero context on your brand, you will get a zero-brand website.
I also used an existing website for inspo (my co-founder’s Startup Growth AI site, which was also fully built with Claude Code) as a reference for layout and structure. You want to show Claude what “good” looks like to you.
Here’s the prompt I used during the call:
I want you to build a website for my project called Two Girls One Claude. We want the website to be very minimal, polished. You have access to the folder where all of our branding materials, photos, fonts, and contact stocks are that you need to take into account when building this website. Another thing you need to take into account is a website called startupgrowth.ai. I like the format of that website and want to copy it. We need an email subscribe at the top, and then a blog section at the bottom. We also want a small section to meet the girls. You have photos of me and Bojana also in the folder. Follow the brand colors and font.
The first attempt was pretty good! We went through a few iterations and noted what else we’d want to change if we were going into the details, but the bones were there in 20 minutes. And for 13 out of those 20 minutes, we were mostly chatting while Claude was doing the work.
How to give design feedback when you don’t speak developer
Screenshots! I take a screenshot of the section I don’t like, throw it into the Claude Code chat, and say what’s wrong. You don’t need to know what a div or a component is. Just screenshot and describe in your own words what you want changed.
Also, when Claude gives you instructions to do something manually? Push back. I told it to connect our email capture to Substack and it started explaining how I should go set up API keys. No no. I said “do it for me” and it did.
We’re leaving perfectly engineered prompts in 2025
Bojana said something this episode that I think is really important: she doesn’t believe in universal “perfect prompts.” You know the ones people sell you or share as templates. Don’t buy into that grift. Those definitely don’t work long-term, and they barely work in the beginning, either.
What works is spending time with the tool. Same as with people! Over time, you’ll figure out how to communicate with AI, so you’re actually aligned. The prompt that works for me won’t work for you because we have different context, different judgment, and different expectations.
Remember, nothing good comes easily. And certainly not in a “copy-paste” format.
Quick shoutout to Lovable
Bojana had been wanting to build a website for her mentorship side project for FOUR YEARS. Never had the time or energy, which we’re all very familiar with.
A few weekends ago, she sat down with Lovable, and in about three prompts and one hour, she had a published website. She shared her process on her LinkedIn. Shoutout to the Lovable team for hosting great events globally where people can take the time to actually build something!
Funny how “I need a developer” or “I don’t have the budget” are not valid excuses anymore. Lock in besties!
The weekly content workflow is set up
The other big thing we did was build a repeatable workflow: every week after our LinkedIn Live, I take the transcript, feed it into the same Claude Code chat, and it generates an SEO-optimized blog post for the website in our tone of voice.
We’re both working gals and we had to make sure content repurposing after each webinar is quick and easy, but still meets our quality standards.
Anyone working in content and SEO was probably cringing during the episode because we didn’t spend much time on optimization, but we’ll get to it. Keyword research and proper optimization are a whole separate thing, and we’ll do an episode on that in just a few weeks. For now, the workflow exists and the content gets published. One week at a time!
Resources from this episode
- Lovable: the tool Bojana used to build her mentorship website in an hour. Great for fast prototyping if you know what you want.
- HeyReach: LinkedIn outreach tool. My co-founder uses it for his content workflow at Startup Growth AI.
- Figma + Claude integration: Amazing for any website builds! It allows you to take Claude’s output and add it to your Figma files, where you can fully edit all elements of the design.
Our next LinkedIn Live
Next week, we’re building a full distribution channel for our events. So far, we’ve had a great turnout from our organic reach, but it’s time to supercharge that with AI.
We'll build this live:
- A full event distribution channel for our LinkedIn Live events
- Use AI to write outreach that gets replies
- Get more RSVPs for your events without any extra work
- LinkedIn outbound best practices that actually work
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